About Us

About us

Pursyoo ( pronounced pur-sYOU ) is inspired by the idea of pursuing your passion. We are a design house where elegance, cultural richness, and purpose converge in every creation. Our designs are more than just visually pleasing—they are crafted with intention to convey deeper values. We believe in the power of art to elevate spaces and shift mindsets, helping people connect with their potential and pursue a fulfilling life.

Hey There,

I'm Vijetha K Singh, an engineer, artist and the founder of Pursyoo.

As a child, I loved to draw and paint, creative pursuits always ignited my spirit. As I grew older, I missed that creative freedom. During my 15-year career in tech as an engineer, I always felt a calling to offer something more. Over the years, I dedicated myself to learning various skills and exploring my purpose. In 2023, I took a leap of faith to find my own path, and here I am today pursuing my vision through Pursyoo.

I believe in the power of pursuing one's true passions. It's the essence of life. My goal is to inspire people around to pursue theirs too through beautiful artwork that can bring joy and uplift spirits. From gifts to home decor, each design is crafted to drive you forward, celebrate your accomplishments, and build meaningful relationships. Our designs and products are for those who seek to grow in every aspect of life, blending beauty with deeper values.

Our Process

At Pursyoo, our signature aesthetic emerges from our curiosity to explore the diverse and rich cultures around the world and seamlessly blend them with natural elements.

Our elegant and delicate designs begin as a sketch on paper, which are then translated to gouache paintings and digital illustrations.

Our Vision

"In a gentle way, you can shake the world." - Mahatma Gandhi

Our vision is to make every space and interaction more beautiful, functional and meaningful with designs that inspire, empower and transform.

From a range of products featuring our designs—from wall art and home decor to textiles and unique fashion pieces that reflect our commitment to elegance, style, and quality—we’re working on expanding our offerings. Each piece is crafted to inspire, elevate your everyday life, and act as a visual reminder to keep you motivated on your journey.

Our Values

At Pursyoo, we believe in cherishing life's finer moments. Our collections draw inspiration from timeless values of nature and diverse cultures from around the world. Our mission is to inspire and bring joy, and we invite you to use this inspiration to your advantage- to enrich your life, savor each moment, and nurture your creative spirit.

Our Products & Services

Our products here are a combination of hand-painted pieces of artwork and digital illustrations, all designed by me and are printed by multiple print partners in US and India. Every design undergoes multiple samplings and revisions. At Pursyoo, delighting you with the final product is our ultimate goal.

As a design house, we offer licensing for our artworks and patterns. While our portfolio is currently under construction, we are open to design collaborations and licensing opportunities. If you're interested in licensing any of the designs featured on our products, please don't hesitate to reach out to us using the link below.

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