Our Story

A curiosity to learn from nature & rich cultural heritage, a desire to constantly push boundaries to thrive and grow in every aspect of life laid the foundation for Pursyoo.

Hi, I'm Vijetha Singh, Founder of Pursyoo, an engineer and a creative. My journey of creating meaningful designs is more than just a craft; it’s a way of living, an ongoing pursuit of spreading good energy, inspiration, and positivity. Hailing from the southern part of India, I carry with me the essence of my cultural heritage, now enriched by the serene landscape of Austin, Texas, where I now live.

There is an immeasurable wealth of love, knowledge, and inspiration around us to lead a fulfilled life. Yet, so many of us struggle with self-doubt, fear, and uncertainty, limiting our potential. The answer, I realized, lies in how we nurture our minds. To grow, to dream beyond limitations, and to live with intention, we must embrace the wisdom around us.

Pursyoo was born from this belief—the desire to harness the power of art and design to weave these essential values into everyday life.

Our Process

I begin every design by understanding the core value it is meant to bring into the world. My engineering background shaped my precision for detail, while my Indian upbringing nurtured my work with vibrant color harmonies. Our elegant, intricate designs begin as sketches on paper, which are then translated to illustrations in different mediums, from gouache to digital art. They are then woven into seamless patterns that grace home decor, wall paper, textiles and fabrics, uplifting and transforming every space they touch.

Our Products & Services

We are a design house drawing inspiration from timeless values of nature and diverse global cultures, aiming to enrich lives and nurture the creative spirit. Our offerings include

  • Custom Design Services – Bring your values and story to life with designs that elevate your brand's presence.
  • Art Licensing – Seamlessly integrate our high-quality artwork into a wide range of products adding a layer of elegance, depth & uniqueness.
  • Fabric & Stationery Collections – Exclusivey designed products perfect for gifting or personal use.
  • Curated Gift Solutions with Your Brand’s Touch– Partner with us to create exclusive products that feature your brand logo alongside our unique designs.

Business inquiries : info@pursyoo.com

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